Choosing Suitable Food Vehicles for Functional Food Products

Globally, there is a growing demand for functional foods that provide health benefits without changing current dietary habits. However, the world made up of diverse societies consist wide range individuals from different ethnic and cultural backgrounds associated with food choices preferences. Functional resemble traditional but have been designed tailored to confer physiological go beyond their nutritional function. Of seven-step cycle involved in production, choosing suitable vehicle as carrier bioactive components essential. Therefore, this review explored importance vehicles how they can influence acceptance foods. Relevant scientific literature was electronically sourced Google Scholar, Google, PubMed, databases Journals Foods Health Disease (JFFHD) Bioactive Compounds (BCHD) based on mention or discussion choice preference fortification production. These studies revealed although are found virtually all categories, not homogeneously scattered over segments market. Consumer demands terms consumption patterns, ethnicity, culture, religion, allergy, amongst others, need be taken into consideration when appropriate development.Keywords: vehicles, foods, fortification, choice, preference, phytonutrients, compounds